Team Liquid & Mysten Collaborate to Boosts Esports Blockchain Revolution


Team Liquid, one of the leading names in the esports industry, has partnered with Mysten Labs to introduce a revolutionary fan engagement platform. As we enter 2024, this collaboration is not just about enhancing the fan experience; it’s about pioneering a new era where blockchain technology, cryptocurrency and Non-Fungible Tokens (NFTs) play central roles in connecting fans and esports teams in unimagined ways.

Revolutionizing Fan Engagement through Blockchain

The core of this exciting partnership lies in the innovative application of the Sui blockchain, which serves as the foundation for a new fan engagement platform designed specifically for Team Liquid enthusiasts. This platform is poised to transform the traditional fan experience by enabling supporters to earn unique NFT collectibles through engagement and team-related activities. 

These collectibles are more than just digital trophies; they’re a new form of currency in fan loyalty, offering a wide array of rewards ranging from custom avatars and exclusive discounts to unique event invitations. Moreover, they also get giveaways and direct interactions with Team Liquid itself.

Claire Hungate, the President and COO of Team Liquid has articulated the importance of this initiative in forging a deeper, more meaningful connection between the team and its fans. According to Hungate, the essence of fandom is its dynamic nature, which thrives on constant engagement and rewarding experiences. This collaboration with Mysten Labs represents a significant stride towards enriching the fan-team relationship through innovative benefits and interactive opportunities, setting a new benchmark for how esports organizations can engage with their audience in the digital age.

Team Liquid and Mysten Labs Vision 

The ambition of Team Liquid and Mysten Labs extends beyond the digital domain. They are set on merging the digital fan experience with the physical world in a seamless manner. 

This involves incorporating crypto-centric games and the advanced technology of the Sui blockchain into Team Liquid’s marketing strategies, live streams, and content production. This strategy aims to provide fans with an immersive experience that bridges the gap between the digital and physical realms, showcasing Team Liquid’s pioneering spirit in integrating cryptocurrency, gaming, and esports.

Evan Cheng, the co-founder and CEO of Mysten Labs, has expressed his excitement about the partnership’s potential to enhance fan connections and usher them into new, exclusive gaming dimensions. He views this collaboration as a critical step forward in the evolution of web3-powered gaming, setting the stage for a transformed esports landscape that’s more interactive, engaging, and rewarding for fans across the globe.

Coinbase’s Unprecedented  Influence 

This venture into blockchain-enabled fan engagement indicates a more significant trend within the esports industry’s increasing embrace of cryptocurrency and blockchain technologies. Supported by strategic partnerships and sponsorships, including a high-profile collaboration with Coinbase, Team Liquid’s initiative with Mysten Labs symbolizes a broader movement towards innovative fan engagement strategies in the esports sector.

Its bold approach to reimagining how fans interact with esports teams sets this initiative apart. By leveraging the unique capabilities of blockchain technology and NFTs, Team Liquid and Mysten Labs are creating a new platform for fan engagement and pioneering a new model for the entire esports industry. This model emphasizes the importance of creating meaningful, rewarding relationships between teams and their supporters, offering a glimpse into the future of fan engagement where digital innovation and personal connection converge.


Eva Carter has long experience as a content-writer within the casino niche and has published content for several English websites since 2010. At the moment, Carter is our Content Manager and has the responsibility for the publication of content on

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